Apple Not Interested in “Traditional Gaming”

written by Jas Kao on May 30, 2012 in Mac Hardware and Special Feature

At yesterday’s D10 Conference, Tim Cook finally comes out and sheds a bit of light on what he thinks of gaming and Apple’s future role with it.

Apparently, Apple is not interested in trying their hand at what is currently perceived as “traditional gaming.”

At the D10 conference last night, Tim Cook went on to say that:

Gaming has kind of evolved a bit. More people play on portable devices. Where we might go in the future, we’ll see. Customers love games. 

I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.

Well, there you have it folks. This will probably put an end to any current and future rumors about a potential Apple consoles. Apple wants nothing to do with it. Then again, it’s not like they needed it since they make a ridiculous amount of money from game sales on the iPhone and iPad already.

However, when Tim Cook was asked about whether or not Apple intended to focus games on TV, he responded with, “I think it could be interesting.” This definitely leaves the door open for some interesting gaming possibilities with the rumored Apple TV set. I suppose we’ll all find out later this year if they decide to announce it.

Apple gaming may not manifest itself in console form, but it’ll potentially play a big role in their future integrated devices.

Full transcript of the Q&A session Tim Cook did at the D10 Conference can be found at

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